Friday, January 9, 2009

Aur ho gaya apna channel launch !

Aur ho gaya apna channel launch!

…na shor sharaaba , na dhoom- dhadaaka…bilkul chup-chaap vinamra vishwaas ke saath. Yeh shuruaat maamuli nahi , ismein bahut kuchh khaas hai. Sabse important toh yeh ki junior se lekar most senior level tak jo log hain apni-apni jagah par seekh rahe hain…trainee hain…learner hain…fresh hain. Koi print se hai toh koi electronic media se aaya hai bhi toh yahaan nayi zimmedaari sambhaal raha hai. Yeh hamaari kamzori nahi , mazbooti hai…hamaari shaan hai, pehchaan hai! Ismein chhatpataahat hai sannaate aur sansani ke jaddojahad se baahar nikalne ki ! …toh dost, lagbhag saare fresh chehron par daanv khel kar yeh anootha khwaab dekhne ka guts rakhne waali jo shakshiyat hai, unhe pyaar se hum CM kehte hain…lo iss naam ko mai poora kiye deta hoon- Chief Motivator!
Waise inke maata-pita ne bhi kaafi soch- samajh kar aur shauk se inka naam rakha hai- Chandra Mohan. Chaand toh gora hai, apne CM toh saawle, phir naam ki saarthakta kya?...hai na!...Bharat mein zyaadatar moh lene waale log saawle hue hain, Krishna ko hi lo…kehte hain wo 16 kalaaon mein maahir they…chandra bhi 15 kalaaon mein khud ko sawaarta hai. Theek aise hi CM bhi hain.
Channel ke on air hone se pehle jab mai news mein tha aur mera night shift hua karta tha toh mai sham ko hi isliye office aa jaaya karta tha ki sun sakoon ki bulletien ke baad CM sir apni kya tippani ya tips dete hain…sochta tha kya pakad hai inki news par…phir sochta tha, news mein hi rahe hain itne saal toh honi hi chaahiye. Ab mai programming mein hoon toh yahaan inki pakad dekh kar hairat mein pad jaata hoon…kabhi graphic designers se baat karte hue unko sunta hoon, ya phir IT dept ke logon se baat karte dekhta hoon toh sochta hoon ,Kamaal aadmi hain yaar…kis- kis ki khabar nahi hai, kis- kis par pakad nahi hai. Jab netritva itna kaabil ho toh baaki logon ko maahir hone se koi kab tak rok sakta hai…
…Breaking News…TV9 ka cake cut raha hai…aao sunte hain aise historic moment mein CM sir kya byte dete hain!...phir aake baaki baatein poori karta hoon…
…CM sir ne bahut kam kaha,’ Apna channel hamesha on air rahe, yahi apeksha hai’…iss insaan ko sachmuch baatein banana nahi aata…kam boleinge par sahi boleinge. Aisa kuchh nahi kahaa ki hum toh ji, safalta ke jhande gaad denge…vagairah-vagairah. Jab mai promo likh raha tha tab bhi ye mujhe baar- baar samjhaate the ki jyaada tall claim nahi karna hai apne ko. Khair karmath log bolte nahi, karte hain. Aur apne pyaare Ganesh sir…unhone bhi dheeme swar mein kuchh achchha kaha par sunaai nahi diya kyonki wo itne lokpriya hain ki sab khushi mein chilla rahe they…Ashutosh sir ne kaha , ‘ har breaking news apni ho’ …thoda jyaada ho gaya …par josh mein aisi baatein utsaah ko duguna kar deti hain aur prerna bhi deti hain is liye unki byte mahatvapurn thi…
are yeh toh mai analysis karne baith gaya …chalo niche dekh kar aate hain ki apne channel mein kaun- kaun se promos dikh rahe hain…aaj toh ek jagah baithne ka mann hi nahi kar raha…waise jaate- jaate doston ek baat-… aaj se kuchh saalon baad aap news ki duniya mein bahut aage nikal jaayeinge …aur tab jab koi aapse poochhega ki aap news ke kis school of thought se hain ?...toh aap kaheinge …’TV9 school of thought…CM school of thought’…hai na!

2 comments:

Smrutz said...

i missed the soft launch....hope i will make it in time for the actual launch... also... shamit thanks for describing all the emotions during the launch...it made me feel as if I was there...

Sheth Raxit said...

Interesting ! All the best !